If risks occur, they become issues, but if you manage the risk thoughtfully, you can avoid that escalation. Identifying and prioritizing risks is half the battle. The other half of the battle involves planning your approach through a risk response strategy.
For more complex projects, we often suggest a phased approach to CRM implementation.
By setting up the project in stages like this, we spread the risk over the span of the entire project instead of letting it get compacted into one jumbled mess.
The goal of CRM is to drive your sales to funnel and retain customers.
In an increasingly competitive world, marketing survival can be depended simply on timely new information on customers and market trends.
One of the most important strategies in CRM (Customer Relationship Management) is to capture enough information from customers and use this information carefully.
Of course, the security of this information is very important in CRM data management.
Data management is a method for scheduling and controlling data saving, recovering, and processing.
This activity has been done continually or periodically.
The security level of this information depends on the security policy of the organization.
CRM security policy is the directives and practices for managing, protecting, and distributing assets which are included sensitive information, within an organization and its CRM systems.
CRM security policy is a high-level plan that focuses on the strategic security methodology and is not limited to the guideline, standard, or controls way and plays a critical role in the defense of CRM systems and networks.
CRM risk evaluation is a method for increasing the efficiency of CRM security policy. In the
manner in which security threats and vulnerabilities against CRM are identified by its priority.
First of all, in this article, the importance of risk management in CRM is found and then the
suggested method of security risk management is introduced.
For making hard decisions CRM needs a data management system.
Data management helps to capture exact, qualified, and up-to-date information about the market, company, competitors and etc.
manage CRM risk is based on the establishment of an Information Security Management System
(ISMS) for CRM Data Management.
DATA MANAGEMENT IN CRM:
Any organization that wants to enhance security should put in place a strategy for risk management that is suitable for its environment (customers and organization) and contains the means to address the risks in an effective manner.
A required strategy focuses on security effort where it is necessary and enables a cost and time-effective approach.
If an organization decides to do nothing about CRM security or to postpone the implementation of safeguards, management should be aware of the possible implications of this decision, by risk assessment report.
This risk assessment during the acquisition planning phase is a critical step.
It is used to determine what types of controls will be cost-effective and will form the basis for determining mandatory and desirable specifications.
The analysis, like other risk analyses, should consider assets, threats to the assets, potential vulnerabilities, and what can be done to reduce risks.
This risk assessment should take into consideration existing controls and their effectiveness.
Risk management has been affected by the CRM life cycle.
